Make it easier to notice, ask and seek appropriate care without panic.
Praava Health • Cancer Awareness Campaign 2026
The team behind
the conversation.Breast • Cervical • Prostate • Oesophageal
01
The strategy in one view
Awareness is the first step. The real job is moving people toward a trusted next step.
Every part of the campaign has one clear role. First people notice the message. Then they recognise themselves or someone they care about. Praava builds trust, starts a conversation and makes the next action easier.
Make Praava one of the first names people think of when a cancer related question appears.
Turn useful attention into relevant doctor, service and consultation interest.
02
Why these four cancers
Four cancers. Four different reasons people hesitate.
We selected the four chapters using national burden, gender relevance, behaviour and the kind of information Praava can credibly support.
2026 planning total≈52.8K
Population scaled planning view across the four selected cancers.
2024 national benchmark51,534
29,410 oesophageal • 11,106 cervical • 9,480 breast • 1,538 prostate
03
Bangladesh opportunity map
একটা division বাছুন। সঙ্গে সঙ্গে দেখুন সেখানে campaign কীভাবে কাজ করতে পারে।
Dhaka এর জন্য researched audience numbers ব্যবহার করা হয়েছে। অন্য division এ local cancer rate বানানো হয়নি। সেখানে national burden context এর সাথে community, campus, language and rollout opportunity দেখানো হয়েছে।
Active area
Dhaka
Praava এর প্রথম execution market এবং সবচেয়ে clear conversion path.
First execution market
Rangpur
Research position≈52.8K national context
Supplied research does not support a division specific cancer prevalence number.
Campaign opportunityRegional language test
Local reviewers, student groups and community partners can test how the message sounds outside Dhaka.
What we activateCampus and youth groups
Question collection, social cards and doctor answer distribution.
What Praava learnsLanguage and response
Which wording earns shares, questions and useful engagement.
Rajshahi
Research position≈52.8K national context
Local cancer rates are not inferred from national or hospital data.
Campaign opportunityCampus chapter
University forums and social impact clubs can become structured local representatives.
What we activateStudent network
Approved posts, question drives and small awareness activities.
What Praava gainsUGC and questions
Local questions can travel back into Praava Answers and future content.
Sylhet
Research position≈52.8K national context
We keep national burden and local execution opportunity separate.
Campaign opportunityLanguage adaptation
Regional wording can make familiar myths feel more recognisable when native reviewers approve the copy.
What we activateCommunity sharing
Campus groups, local pages and family sharing can extend reach.
What Praava learnsLocal response
Which questions and myths appear most often in the region.
Mymensingh
Research position≈52.8K national context
No unsupported local prevalence figure is shown.
Campaign opportunityCommunity voice
Student groups and local communities can make health questions easier to say out loud.
What we activateQuestion collection
Anonymous questions, social cards and doctor answer prompts.
What Praava gainsContent insight
Real questions become a stronger content bank for the next wave.
Dhaka
Immediate audience79.6K
Modeled demographic in Banani and Gulshan for breast, cervical and prostate planning.
Extended audience167.2K
Core audience plus Bhatara.
Dhaka scale2.776M
Modeled city demographic for the same three cancer planning universe.
Why firstClear care path
Praava has the strongest operational control and simplest path from useful content to relevant care here.
Khulna
Research position≈52.8K national context
Local incidence is not estimated from the supplied national benchmark.
Campaign opportunityProven format expansion
Only the content formats that work in the pilot move into the next city wave.
What we activateReusable chapter kit
Community partners receive approved cards, doctor content and reporting tools.
What Praava gainsEfficient scale
Expansion happens without rebuilding the whole system.
Barishal
Research position≈52.8K national context
We do not convert national numbers into a local cancer rate.
Campaign opportunityCommunity adaptation
Local partners can adapt examples while the medical truth remains unchanged.
What we activateLocal stories
Community posts, family prompts and question collection.
What Praava gainsTrust signals
Local participation shows which messages travel naturally.
Chattogram
Research position≈52.8K national context
Division specific cancer prevalence is not invented.
Campaign opportunityMajor regional wave
A large city expansion can combine campus, workplace and community distribution.
What we activateRegional network
Representatives, social cards, doctor answers and search content work as one system.
What Praava gainsReusable model
The strongest city playbook becomes the base for wider national expansion.
First local planning layer.
Second planning layer.
Breast, cervical and prostate planning universe.
National planning universe for the same three cancer demographic.
04
Audience intelligence
We are not targeting everyone. We are targeting different people for different reasons.
Clinical audiences need information. Family audiences help the message travel. Communities create distribution. Searchers already have intent.
05
The human barrier
Information can exist. People can still wait.
Fear, embarrassment, family pressure, feeling healthy and normalising symptoms can all slow the next step. The campaign has to meet people inside those moments.
How a familiar line becomes a health conversation
The line gets attention. The next steps turn attention into understanding and a useful action.
06
Where behaviour can change
These numbers show where people hesitate, misunderstand or drop out.
Each metric points to a different campaign job. Click any number to see what it means, why it matters and how Praava can respond.
What every public message should doInform without alarmingClarify without diagnosingMake the next step easy to understandKeep doctor review inside the process
07
Campaign benchmarks
What makes health campaigns travel?
We are studying the behaviour that made these campaigns spread. We are not copying their slogans, colours or execution.
Thanks A Dot
Useful knowledge becomes a physical object people can learn from and share.
466M+ impressions on the evolved platform
Fresh Pink Day
Visible participation makes the campaign easy to recognise in workplaces and feeds.
Multi year participation benchmarkদ্রুত শনাক্তকরণ
বাঁচাবে জীবন
Bangladesh • Breastবাঁচাবে জীবন
Druto Shonaktokoron
Simple Bangla action language supported by social distribution and outreach.
About 50K reported reach
HPV Campaign
Trusted institutions, schools and community mobilisation move awareness into action.
National mobilisation
Khud Se Jeet
The campaign targets hesitation, not just information.
Emotional barrier reframing
Brave & Beautiful
Culture, survivor story and user response create an emotionally memorable campaign.
20K+ responses • 1B+ impressions
Papa & GPT
Private search behaviour becomes a real health conversation.
Recent South Asian benchmark
Movember
The participant becomes the media through one visible behaviour.
Millions of participantsUseful→Recognisable→Easy to join→Worth sharing→Connected to action
08
Campaign platform
চারটা cancer. চার রকম hesitation. কথাটা তাই একভাবে বলা যাবে না।
কেউ ভাবে কিছু না। কেউ ভাবে পরে দেখব। কেউ ভয় পায় জানতেই। আমাদের কাজ হলো ঠিক জায়গায় কথাটা শুরু করা।
4.2B
UGC profile frame
আপনার ছবি। আপনার পছন্দের frame.
তোমার supplied আটটা design এর যেকোনো একটা বাছুন। ছবি upload করলে সেটা ওই exact frame এর portrait area তে fit হবে এবং full resolution file download হবে।
Frame বাছুনআমি ফুল
ছবিটি শুধু frame preview এবং download তৈরির জন্য ব্যবহার হবে।
Future contact বা marketing এর permission আলাদা থাকবে।
4.3
Praava Answers
মানুষ যে প্রশ্নটা search করে, Praava সেই প্রশ্নের উত্তর doctor এর মুখে দেবে।
Search থেকে question pick হবে। Question doctor এর কাছে যাবে। তারপর সেটা Reel, FAQ এবং next question loop এ যাবে।
মানুষ কী search করছে
Question bank
একটা question click করলে right side এর Reel সঙ্গে সঙ্গে বদলাবে।
Selected question
Breast lump এ pain নাই. Safe?
Praava DoctorDoctor answer preview
Reel এর চারটা moment
Reel publish→Comment আসে→Question bank বাড়ে→Next Praava Reel
4.4
Daily misconception engine
সত্য, ভুল, নাকি Depends?
Panic না। Guessও না। প্রতিদিন একটা common assumption, তারপর সহজ explanation।
09
Praava Cancer Conversation Network
ঢাকা থেকে শুরু। তারপর একে একে সারা বাংলাদেশ।
একটা campaign page দিয়ে movement হয় না। Campus, office আর community তে campaign এর নিজের মানুষ তৈরি করতে হবে।
10
Campus & Community Ambassador Programme
Students spread the conversation. Praava gives the platform.
Campus, club and community representatives become the local face of the campaign. They gain real experience and visibility. Praava gains trusted reach, questions, content and long term relationships.
What the representative becomes
Praava campaign এর verified student representative.
Official campaign identity এবং visible participation.
Activity complete হলে recognition পাওয়া যাবে.
Approved content create এবং community তে ছড়ানোর role.
Representative kit
Student creates→Campaign team reviews→Best content featured by Praava→More campuses participate→Doctors answer new questions
Illustrative campus chapter
Example Campus Chapter
5Representatives
18Posts
94Questions
27UGC pieces
4Featured by Praava
11
Search visibility
মানুষ যখন উত্তর খুঁজবে, Praava যেন সামনে থাকে।
Social attention আনে। Search এর moment এ trust তৈরি হয়। Campaign content তাই Google, doctor answers, FAQs and service pathways এর সাথে connected থাকবে.
Google search experience
⌕
One query becomes a content cluster
Search article→FAQ→Doctor Reel→Patient story→Relevant service→Inquiry
4.6B
Praava Student Research Spotlight
Research from campus. Published through Praava.
ভালো research thesis file এ পড়ে থাকবে না। Review পেরিয়ে Praava Knowledge Hub এ যাবে।
8,000 word thesis→900 word reviewed article→5 FAQs→1 doctor Reel→3 social posts→1 searchable resource
Publication credit, author profile, portfolio value, recognition and wider reach.
Original Bangladesh health content, long tail search coverage, university relationships and a growing knowledge library.
12
Real stories
People may forget a statistic. They remember someone who sounds like them.
Doctor videos explain what is true. Patient and caregiver stories explain why waiting can feel normal and why a check up can be an act of self care, not a reason to panic.
“আমি ভেবেছিলাম ব্যথা নেই, তাই কিছু না।”
One assumption. One real journey. One clear next step.
“মা বারবার বলছিল, কিছু না।”
Show how a family question can become a care action.
“Check up করিয়েছিলাম। Cancer ছিল না।”
Important for reducing the fear that every evaluation ends in bad news.
“Camera ছাড়া গল্পটাও বলা যায়।”
Hands, voice, illustration or text can protect identity while preserving the lesson.
Core message
ভয় পাওয়ার আগে জানুন। দেরি করার আগে কথা বলুন।
Patient stories require explicit permission. Medical claims are reviewed before publication.
13
From awareness to growth
Awareness is the beginning. Trust is the asset. Action is the outcome.
Organic content builds the base. If budget is available, paid media accelerates the formats that already prove they can hold attention and create intent.
Organic first
Find the message that works.
Watch time, shares, comments, saves and search response tell us which creative deserves more distribution.
Paid second
Amplify proven winners.
Use audience specific creative for breast, cervical, prostate and oesophageal chapters. Retarget people who already engaged with useful content.
প্রথমে impact measure করি। তারপর actual Praava economics দিয়ে ROI হিসাব করি।
Reach alone is not the result. Qualified action is.
People reached500K
→Meaningful engagement30K
→Qualified inquiries1,200
→Completed actions270
Using Expected assumptions
Illustrative planning scenario. Replace the assumptions with Praava actual cost, conversion and contribution data before using it as a financial forecast.
14
90 day execution
Build the system. Prove the content. Scale what works.
The campaign becomes easier to manage when each month has one clear job.
15
Who Vynzo is
International operating presence. Local execution. Healthcare aware data discipline.
Praava remains the final clinical and brand authority for all patient facing healthcare communication.
Vynzo Media Ltd
71 to 75 Shelton Street, Covent Garden, London WC2H 9JQ
Company 16889451 • ICO ZC056799Vynzo Vancouver
1281 Hornby St, Vancouver, BC V6Z 0G8
Canadian privacy rules applied where relevantVynzo Media
Dhaka South City Corporation business record for marketing services
Trade licence TRAD/DSCC/001160/2026Healthcare privacy operating model
Creative freedom outside. Data discipline inside.
Collect only what the campaign needs.
Keep access limited to authorised roles.
Check platforms, vendors, consent and data flow before launch.
Keep information only for the agreed period.
Keep an incident path and records for investigation.
Image use permission and marketing permission remain separate.
Card delivery and future marketing are separate choices.
Explicit publication permission before any public use.
Praava patient or confidential client data does not go into public or unapproved AI tools.
কথাটা আজই হোক।
Research → Creative → Community → Search → Trust → Inquiry → Action
লোকের মুখের কথা
শুনতে চেনা। সত্যি নাও হতে পারে।
চারটা supplied campaign card দিয়েই এই section চলবে। Card বদলালে নিচের explanation বদলাবে। Region বদলালে explanation এর ভাষা বদলাবে।
একই card এর explanation region অনুযায়ী বদলাবে। Artwork একই থাকবে।
Strong cards can be seeded through youth culture pages, campus communities and creator stories after outreach and approval.